Your Instagram Is Already Your Portfolio. Make it work for you.
It took Meta more than six weeks to approve Instagram portfolio imports. It was worth the wait. IG Portfolio Connect is live on Bookpay now, connect your Instagram and pull in 30 posts with one click, no more uploading them one by one.
Every tattoo artist has the same problem. The best proof of your work sits in your Instagram grid, but almost nobody who lands on your Bookpay profile scrolls back to find it. They see the same thing, maybe less photos of your work, and then they leave.
We built two features to fix that: IG Portfolio Connect to showcase your work, and Request Similar Tattoo so they book it. Together they turn browsing into booking.
Your Instagram, pulled straight into your profile
IG Portfolio Connect links your Instagram account to your Bookpay artist profile. Once it's connected, your recent posts get pulled into a showcase portfolio on your page automatically. No re-uploading, no picking your "best nine" all over again.
You post to Instagram the way you already do, and your Bookpay portfolio stays with one click.
You still stay in control. Show or hide individual portfolio pieces. Drag any piece to reorder it, so your strongest work stays up top. Every imported photo carries a small Instagram logo, marking it as pulled from your feed. Hit refresh anytime to pull in newest posts, or disconnect and keep your existing photos without the sync.
AI also takes a first pass at the title, description, style, placement, color and tags for each imported piece, so nothing sits half-labeled while you catch up. It's a starting point, not the final word, you can always change anything it gets wrong.
Request Similar Tattoo: from "I like that" to "I want that"
A client browsing your portfolio can tap Request similar tattoo on any piece and open a custom tattoo request built around that exact piece, no DM, no re-explaining a photo you already posted. It lands with you like any other custom request, reference photo attached, so you review it, propose placement and price, and book it.
Why this is important
A great portfolio with no easy way to act on it is still just a gallery. A request feature with a thin, outdated portfolio behind it has nothing worth requesting. Together, Instagram Connect keeps the portfolio full and current, and Request Similar Tattoo turns every piece into a potential booking.
That's the pattern we keep coming back to at Bookpay: remove the friction between "I found something I love" and "I booked it."
Now live on BookPay.