Stop answering the same aftercare questions. Send them automatically.

One of the most common conversations I have with tattoo artists goes like this:

"Clients leave their appointments excited about their new piece. Then three days later, they're texting with questions they should already know the answer to. Or worse, they're ignoring advice and ending up with a poorly healed tattoo."

The problem isn't that artists aren't giving good aftercare guidance. It's that it vanishes the moment the client leaves the shop. They're running on adrenaline, their arm hurts, and they're not absorbing instructions spoken at them.

What if you could send detailed, personalized aftercare guidance directly to their phone the second they book? What if the instructions matched your exact protocols instead of some generic one-size-fits-all guide?

That's why we built customizable aftercare instructions into Bookpay.

How it works

You write your instructions once. When an appointment ends, your client gets them on their phone automatically. Update them anytime, and every future client gets the new version.

What you can cover

• First 24 hours (the critical window when fresh ink needs the most attention)
• Keeping it clean (how often to wash and what to avoid)
• Moisturizing (which products to use and how to apply them)
• For the next 2-4 weeks (ongoing care while the tattoo heals)
• What is normal (redness, swelling, slight oozing)
• When to get help (red streaks, fever, spreading infection)
• Once healed (sun protection and long-term maintenance)

Every section is editable. Keep it detailed or keep it short. It's yours.

Why it matters

• Clients read it. It lands right after they leave, while they're still thinking about the tattoo.
• It matches your standards. Your protocols, not a generic guide that says day three when you say day two.
• Fewer repeat questions. Fewer "is this normal?" texts at 11 PM.
• It looks professional. Clients see you take healing seriously.
• It's on record. You gave clear written guidance if something goes wrong.

Live now on BookPay. Log in, go to settings, and build your aftercare instructions today.